Stop Planning Your Show. Start Launching It.
Lights, Camera, Launch is a 12-week coaching program for business leaders who are done overthinking and ready to build an authority-driven show, with expert guidance every step of the way.
Enrollment is open. Your 12 weeks start when you do.
You Have the Expertise. Where's the Show?
You've been thinking about launching a LinkedIn video show, a podcast, or a YouTube channel for months. Maybe longer.
You know it would position you as the go-to expert in your space. You know it would attract better clients and bigger opportunities. You have years of knowledge and real results to share.
But the show hasn't launched.
It's not a confidence problem. It's a logistics problem. You're stuck on the real bottlenecks:
What equipment do I actually need?
You've Googled it a dozen times and gotten a dozen different answers.
How do I come up with content that doesn't dry up by episode 5?
You need a system, not just a list of ideas.
How do I make this sustainable?
You've seen other people start shows and burn out by month two. You can't afford that.
You don't need another course. You need a coach, a system, and the accountability to get it done.
This Is Not a Course. It's a 12-Week Coaching Program.
Lights, Camera, Launch gives you three things: a proven system to follow, live coaching to keep you moving, and one-on-one guidance tailored to your business.
You bring the expertise. I provide the structure, the feedback, and the accountability to make sure your show actually launches.
What You Get:
2 Live Group Calls Per Month
One focused topic session (content strategy, scripting, recording, distribution) and one open coaching call where you bring your questions and get real-time feedback.
2 Private One-on-One Calls
This is where we dig into your specific positioning, your content strategy, and your launch plan. No one-size-fits-all advice.
Full Access to the LCL Curriculum
Recorded lessons covering everything from finding your show concept to setting up your channel to building a sustainable content system.
A Community of Peers
There's nothing like seeing someone else post their first episode to make you stop procrastinating on yours.
Join anytime. Your 12 weeks start when you do.
What We Cover
Live Topic Sessions
Here's what we'll cover in our monthly sessions:
1
Content Mining
Turn your client questions, industry trends, and personal stories into a topic bank that never runs dry.
2
Headlines & Hooks
Learn how to title and open your videos so people actually click, and stay.
3
Scripting That Sounds Like You
Use AI as a starting point without losing your voice. You'll sound like yourself, just more structured.
4
Batch Recording
How to shoot 3-4 episodes in a single session without burning out or losing energy.
5
The 1-to-Many Method
Turn one video into social clips, LinkedIn posts, email content, and more. The busy leader's distribution system.
6
Your Show's Home Base
Set up your YouTube channel or podcast feed so it works for discovery, not just for people who already know you.
Our Approach to AI
We Use AI as an Accelerator, Not a Replacement
What AI Can Do
- Write a first draft script
- Generate 50 topic ideas in seconds
- Handle descriptions, social posts, repurposing
What AI Can't Do
- Make you sound like you
- Tell you which 3 ideas will resonate with your audience
- Replace your voice, your stories, or your expertise
Inside LCL, you'll learn to use AI to handle the grunt work: first drafts, descriptions, social posts, repurposing. But your voice, your stories, your expertise? Those stay yours.
You remain the authority. AI just helps you move faster.
About Cheryl
Who's Behind This?
I'm Cheryl Tan, a former TV news anchor turned Show Launch Strategist.
I spent 15+ years behind the anchor desk, hosting thousands of shows and learning what makes content compelling. For the past decade, I've worked with business leaders who had incredible expertise but no system to get it on camera and out into the world.
The problem was never their talent. It was the overwhelm. Newscasts get on the air because of specialized teams. Business owners are usually on their own.
That's why I built Lights, Camera, Launch. It's the system I wish my clients had from day one: a clear process, real accountability, and an expert who's been in front of the camera and behind the strategy.
Testimonials
What Clients Are Saying
"We now look at everything as a video opportunity. Questions posed by customers and employees can be transformed into interesting videos to help grow our business."
Bryan Salerno, Founder, Jersey's Cards & Comics
"Cheryl helps you level up. If you have been dabbling a little bit, maybe for a long time, that's good. She'll tell you that. But when you're ready for something more, she can give you the something more."
Shelley Smith, CEO, Premier Rapport
"Don't be afraid. Really. Cheryl has taught me not to be afraid. Don't overthink it. Speak from your mind and your heart."
Corrina Carter, CEO, CMS Mortgage Solutions
Who This Is For
Lights, Camera, Launch is built for consultants, coaches, founders, and service providers who:
Have Real Expertise
You have a track record of results, but haven't built a platform around it yet.
Value Guidance Over Guessing
You'd rather follow a proven system than piece together free advice from YouTube.
Are Busy
You need something structured, efficient, and respectful of your time.
Are Ready to Launch
Not just think about it. You've been planning long enough.
Recommended (but not required): Complete the FOCUS Formula Video Challenge ($27) before joining LCL. It builds your on-camera confidence so you hit the ground running. If you're already comfortable on camera, you can skip it. mastervideotoday.com
Launch Your Show
Lights, Camera, Launch
$2,000
Payment plans available
What's included:
- 12 weeks of live coaching
- 2 group calls per month (1 topic session + 1 open coaching)
- 2 private one-on-one calls with Cheryl
- Full access to the LCL curriculum library
- Private community access
Add the Launch Package
+ $1,000
Remove the biggest technical bottleneck:
- Professional YouTube/podcast channel graphics
- Custom reusable video thumbnail template
- Your first 3 episodes professionally edited
Total with Launch Package: $3,000
Not Ready Yet?
Not Ready to Launch Yet?
Start with the FOCUS Formula Video Challenge. In just 5 days, you'll build the on-camera confidence you need. Then, when you're ready to turn that confidence into a show, LCL will be here.
Looking to build a show for your team or organization? Let's talk.
5 Days
Build on-camera confidence fast
$27
Low-risk way to get started
Your Expertise Deserves a Platform
You've spent years building your expertise. Lights, Camera, Launch is how you share it with the people who need it most.
Enrollment is open. Your 12 weeks start when you're ready.